When the purpose is protecting people, the systems have to actually work.
Primary Purpose Advisory helps organisations build, assess, and strengthen the frameworks, cultures, and accountability systems that deliver genuine protection — not just compliance.
Primary Purpose Advisory
Most organisations working in high-stakes, high-accountability environments have the right policies. Many have good people. What they often lack is a coherent system — one where the safeguarding framework, the accountability mechanisms, the training, and the leadership capability all work together and reinforce each other. When those components don't connect, good intentions don't translate into consistent protection for the people who depend on it most.
Primary Purpose Advisory exists for exactly this problem. Founded by Toby Dagg — whose career spans more than two decades across the Australian Public Service, law enforcement, and a decade at the eSafety Commissioner at senior executive level — PPA brings genuine operational depth to the questions that matter most: not just whether an organisation's frameworks comply with the rules, but whether they actually work.
The goal of every engagement is the same: to leave the organisation stronger, more clear-eyed, and better equipped to fulfil the purpose it was created to serve.
Public Purpose Advisory’s work sits across four interconnected areas. They can be engaged separately, but they're designed to work together — because the organisations that protect people most effectively are the ones where strategy, risk awareness, accountability, and leadership capability are all pulling in the same direction.
Regulatory Strategy & Governance
Strategic advice for boards and executives navigating complex regulatory obligations and public accountability expectations.
Integrity Systems
Review and enhancement of the investigations, complaints, and accountability mechanisms that determine whether organisations actually hold themselves to account.
Safeguarding & Digital Risk
Assessment and strengthening of organisational exposure to child safeguarding vulnerabilities, digital threats, and online harms.
Executive Capability & Preparedness
Coaching and preparation for Senate Estimates, parliamentary committees, media scrutiny, and high-stakes leadership environments.
Facing a Senate Estimates hearing?
Australia's Senate Estimates process is one of the most demanding accountability environments public sector leaders face. PPA's Senate Estimates coaching program prepares executives, senior officials, and ministerial staff to engage with confidence — understanding the process, anticipating the questions, and communicating clearly under pressure.
Contact Us
If you're working on a problem that sits in this space — whether you know exactly what you need or you're still working it out — start a conversation. Engagements begin with a no-obligation discussion.